Issue:
A major pharmaceutical company requested support from the DMS team for a ‘me-too’ product that from a market access perspective was underperforming, even though the product had some strong value attributes.
Solution:
- Developed a tactical plan to support the value propositions of the product & to assist the cross-functional team to identify key gaps and unmet needs that could be exploited to improve market access for the product.
- Created a communication strategy associated with a series of retrospective claims database studies resulting in 19 abstracts/posters and 10 manuscripts.
- The client reported a strong and consistent sales boost for their product & have credited DMS for these gains in market penetration for their product. As a result of these activities, HEOR research now identified as a cornerstone of the overall brand strategy to support this product.
