Issue:
A major pharmaceutical client was determined to inculcate strategic, ‘value focused’ thinking among its HEOR line managers to improve upon project planning and execution.
Solution:
- DMS was approached to develop a comprehensive value assessment process for each of the client’s early development or peri-launch products and to train client managers on how to conduct on-going value assessments for their products.
- A number of comprehensive value assessment plans (VAPs) were developed utilizing the process described above. For each of these VAPs, a detailed HEOR tactical plan was also developed. The VAPs then served as the vehicle of internal communication with other key stakeholders as well as a useful template for on-going project planning and budgeting.
- A remarkable shift in HEOR strategic planning and execution occurred. Line managers took ownership of the VAP process and have continued to drive value focused projects that greatly benefits their company.
